
EVOLUTION of AMBITION
Where Purpose Meets Desire
You’ve already played the game. You won. And it still isn’t enough.
Now what?
Evolution of Ambition is a high-reward, 8-month coaching experience for bold, self-aware leaders who are done performing success they’ve outgrown—and are ready to create what they actually want.
This is the space where purpose and desire stop competing. Where your deepest knowing stops waiting. Where you stop negotiating with a world you’re meant to change.
This isn’t a mastermind. It’s a reclamation.
Now Enrolling: Founding Cohort
(Presale Open Now)
For a limited time, a small group of founding members will be invited into the first-ever round of Evolution of Ambition.
This is your chance to begin now—before the full public launch in late August—with exclusive early access, bonuses, and private coaching.
Founding Member Bonuses:
Private 1:1 coaching session with Tarah in August (accelerate before the cohort begins)
Private voice-note coaching thread in August
Lifetime access to future program upgrades and tools
Invitation to co-shape and influence the program experience
This presale is only open through July 30. Limited spaces. Serious applicants only.
Who This Is For
This is for high-capacity, mission-driven leaders who:
Are ready to lead, work, and live as their full self
Want more meaning, more impact, and more alignment
Feel the quiet pull to want more—without guilt
Are willing to examine old success scripts and let go of what's no longer true
Are committed to deep honesty, intentional action, and courageous leadership
You don’t need more credentials. You need space to fully claim your voice, your vision, and your desires—and take action that matches their magnitude.
If you feel the pull, you already know.
What’s Included
8 months of expert coaching + high-touch support
Weekly group coaching calls during active months (6 months total)
Monthly private 1:1 coaching sessions with Tarah
Private group space (via app) for ongoing connection and thought partnership
Bonus: PIFs receive a private 1:1 session in August to accelerate your momentum
One full month of integration mid-program (no calls—spaciousness built in)
Select pop-up hot seat intensives and voice-note support as needed
Pricing & Payment
Founding Cohort Presale (through July 30):
Full Price: $9,800 USD
Payment Plan: 8 monthly payments of $1,300
Pay in Full Bonus: Private 1:1 session in August + early access extras
Apply Now
This is an application-only experience. Not everyone will be accepted—and that’s by design.
Once you apply, you’ll be invited to book a private conversation with Tarah. No pitch. Just truth.
If it’s a fit, we’ll begin.

Hi, I’m Tarah Keech.
I’m an executive coach, strategist, and former burnout recovery expert who now helps brilliant leaders reclaim their energy, their vision, and their impact.
I created Evolution of Ambition for those of us who’ve outgrown performative success—and are ready to lead from truth, not tactics.
My background includes Fortune 500 consulting, clinical psychology, and coaching hundreds of high-achieving leaders. But more than that, I’ve lived the pivot this work invites: the choice to want more—and build it on your terms.
If you're ready to make the impossible real, I’m here for it.
Their Words, Not Ours
Coaching that changes more than strategy—it changes everything.
~Carole
“Perspective. Acceptance of what I’ve known deep down all along about what makes a meaningful life. (I just got distracted for a bit.) Courage to pursue it unapologetically.”
~Alex